The Spark

Join brand managers everywhere getting smarter about marketing each week. Subscribe

Featured story

How to pick the marketing tactics that work and kill the ones that don't deliver.

Featured story

How to sing your own tune and avoid becoming irrelevant.

Featured story

To us, marketing is quite simple, and we think you’re better off if you understand it from the outset.

The importance of a brand promise, and more importantly, what you do next.

How to build the most powerful brands in the world.

And should my logo really be bigger?

How do you run a successful advertising campaign? Here are three factors every marketer should take into account.

Building a narrative that makes your brand a part of your customer's dreams.

The phrase “storytelling” is an overused term, but understanding story form can guide marketing teams to successful brand decisions.

Developing a common language for your marketing approach.

Instead of a lengthy diatribe, here's advice on something you can undertake on your own for free.

As we close out another amazing year here at Matchbook, we wanted to have a fireside chat about cupcakes and dogs.

Subscribe to The Spark!