The Spark

Join brand managers everywhere getting smarter about marketing each week. Subscribe

The cosmic forces that bring all of our problems together to display them on the internet

How to develop a brand that stands up, so your customer will stand up for you.

Creating effective messaging standards for sales driven businesses.

Featured story

Building a marketing plan that does all the right things and dumps everything else.

What we can learn about building a brand from unlikely sources.

How to build a brand system that supports your business today and into the future.

How to uncover the secret language of your customer for marketing that resonates.

The importance of a brand promise, and more importantly, what you do next.

The most powerful brands in the world use the simplest features for the biggest impact. Here's why.

How to pick the marketing tactics that work and kill the ones that don't deliver.

And should my logo really be bigger?

How to sing your own tune and avoid becoming irrelevant.